SEM

SEM, i.e. Search Engine Marketing, is a marketing method used to bring your brand to the forefront of search engine results in this highly competitive world.

It is the term used for the ads shown at the top of the organic results by purchasing paid ads on search engine result pages.

For a successful SEM performance, the more relevant and unique keywords you assign for the product or service being marketed, the easier it will be for users to find your business and thus to increase the traffic you will get on your site.